Free Wi-Fi sign for Jade Internet

Should your business offer free Wi-Fi? 3 reasons you may want to consider it!

The Gist

  • Providing free Wi-Fi to your guests, clients, and customers takes a relatively small investment, but can result in big dividends by helping drive both new and repeat business.
  • Free Wi-Fi entices your customers to stick around, and become advocates of your business in the community.

In an era where seamless internet access is the heartbeat of modern everyday life, businesses can no longer afford to overlook the crucial necessity of offering Wi-Fi to customers for free. It’s not merely an option, it’s the lifeline that fuels customer engagement and drives business success. Businesses that offer free Wi-Fi are more likely to attract customers and retain them.

In this blog, we’re going to cover 3 reasons why your business should offer free Wi-Fi and how to set it up to be successful.

Reason #1: Increased Customer Experience & Loyalty 
Our first reason is pretty straight forward but certainly one worth pointing out. Customers who are satisfied with a business are more likely to return to it in the future. This is especially true if the business offers other amenities that customers value, such as free coffee or a comfortable seating area. Think of how much you could improve customer experience and loyalty if you also offered Wi-Fi for free.

According to a survey by Small Business Trends, 62% of businesses that offer free Wi-Fi see an increase in customer loyalty. Not only that, customers are more likely to return to a business that offers Wi-Fi and spend more time at your establishment. 

So what does that mean for YOUR business? Reason #2 has entered the chat. 

Reason #2: Extends Your Brand and Inspires Brand Advocates
Yup, you guessed it! People are constantly posting pictures, reviews, and status updates about what they’re doing and where they’re hanging out. The good news: this is essentially free marketing for your business. Find ways for your free Wi-Fi to add even more value to your customer experience, and you’ll likely soon discover that customers are using that access to advocate for your business. Need some inspo? Just take a peek at our friends over at The Colorado Farm Brewery.

One more note on this before we move on to reason #3: customers not only expect free access to your Wi-Fi, it’s part of their criteria for deciding which businesses to visit and which to pass over.

Reason #3: Entices Your Customers To Stick Around
How much time do your customers spend at your business? The longer they hang around, the more money they tend to spend. Free Wi-Fi is one simple way to boost your customer dwell time and increase sales. In fact, 62% of businesses report that customers spend more time in their shop if there’s free Wi-Fi. Whether they’re standing in line, waiting for their latte, or sitting around while their kid gets a haircut, customers are used to reaching for their phones to keep them busy, connect with friends, or answer pending questions. Free Wi-Fi makes that experience quick and convenient. 

Free Wi-Fi is an essential ingredient to creating a welcoming environment. Think about cafes, restaurants, places with a waiting room, barber shops – all of these places can be enhanced with free public Wi-Fi where customers can read, socialize, and even work for extended periods of time. Businesses that make it easy to access Wi-Fi are more likely to attract customers who will stay longer–and keep coming back.


How To Set Up Free Wi-Fi 

If all of this sounds great, as it should, then you’re likely wondering how your business can set up free Wi-Fi. And that is our speciality. 

  1. Choose a reliable internet provider: this is a big one – free Wi-Fi is as good as none if it’s unreliable! You need a reliable internet provider in order to offer reliable internet. Reliable internet looks like high-speeds with very few disruptions, throttling or lagging. If you already have internet at your business but you don’t have reliable internet, it’s probably time to switch providers.
  2. Opt for faster service: Guests want high-speed, reliable connection, so opting for the faster service will pay off in the long run. Customers will appreciate the strong connection and will remember your establishment as having reliable service, making them more likely to return. It’s a win-win! 
  3. Take it a step (or a football field) further: if your business needs to expand beyond your four walls, Outdoor Wi-Fi is the way to go. Outdoor Wi-Fi is designed to keep your patrons connected no matter where they wander. Whether it’s happy hour on the patio, teeing off on the golf course, or lounging at the RV park, Outdoor Wi-Fi from Jade has you (and them) covered.

As you can see, there are a number of benefits to providing free Wi-Fi for your customers. Providing WiFi is an investment, not a cost for your business. By making your customers’ lives easier, you’ll be sure to reap the benefits.

Give us a call today to learn more: (719) 589-5140 or visit gojade.org/business