RIP Bad Internet

Confessions of an ISP: Why We Killed The Traditional Internet Plan

The Gist

  • Buying internet by random speed numbers is a broken game designed to keep you overpaying.
  • Discover how we do things differently with packages built for the way you actually live.

Think back to the last time you bought internet. You did the responsible thing. You pulled up the website, looked at the pricing tiers, and immediately hit a wall. 

Do I need 100 Mbps? 500? A full Gig? 

Unless you build computers for a living, those numbers are entirely meaningless. So, you crossed your fingers, clicked whatever plan sounded good, and just hoped it was enough to survive.

It’s a terrible guessing game, and it usually results in you overpaying for speeds you don’t need or underpaying and dealing with constant buffering.

The entire industry is built on keeping you confused. Satellite and cable providers throw a menu of random speeds at you, charge you extra for equipment, and bury the fine print about how your connection might crawl during busy hours. Some even give you a limited time deal, just to make you feel good about your purchase.

Ultimately, they expect you to do the heavy lifting and you end up paying for arbitrary numbers rather than actual performance.

It’s a bad deal for you. It’s brilliant for them.

The burden of figuring out how much bandwidth you need shouldn’t fall on you. That’s why we completely stopped selling traditional internet speed and did the technical translation for you.

We created unique Lifestyle Plans

These plans are bundles that take the guesswork out of buying internet. Instead of making you guess, we hand you a complete, ready-made bundle packed with the exact speeds, next-generation hardware, and smart home gear required to make your specific house work flawlessly.

Find your home in the breakdown below:

calendar
car boombox
Woman holding baby LifestyleFamily\-Person2

FAMILY
FORTRESS

Laptop
coffee pot slipper
Smiling woman Lifestyle\=WFH, Person\=2

WORK FROM
HOME WARRIOR

headphones
gaming controller can
Man with orange beanie Lifestyle\=Gamer, Person\=2

GAMER’S
GAMBIT

Lifestyle Objects \(1\)
GettyImages\-1033707484_cutout Lifestyle Objects
Farmer smiling Lifestyle People

CONNECTED
COUNTRY

keys
robe suitcase
Smiling woman Lifestyle\=Heroic Hosts, Person\=2

HEROIC
HOSTS

SPEED & CONNECTIVITY
Info Info Hover Speed
3 Dots 4 Dots 5 Dots 4 Dots 3 Dots
Info Info Hover Whole-Home-Wi-Fi
Check Check Check
Check +Outdoor
Check
Info Info Hover SmartTown
Check Check Check Check Check
Info Info Hover Wi-Fi App
Check Check Check Check Check
SECURITY & CONNECTION
Info Info Hover Cyber protection
Standard
Advanced
Advanced
Standard
Standard
Info Info Hover Content controls
Check Check Check Dash Dash
Info Info Hover Cameras & doorbells
3 cameras + doorbell Doorbell Dash 4 cameras + doorbell 3 cameras + doorbell
ADDITIONAL FEATURES
Info Info Hover Wi-Fi router
Wi-Fi 6
Wi-Fi 7
Wi-Fi 7
Wi-Fi 6
Wi-Fi 6
Info Info Hover Guest network
Dash Dash Dash Dash Check
Info Info Hover VPN support
Dash Check Dash Dash Dash
Info Info Hover Backup connection
Dash
Coming soon
Dash Dash Dash
Info Info Hover Dark web monitoring
Coming soon
Dash Dash Dash Dash
  • Family Fortress – Built for a house full of kids and screens. You get robust Wi-Fi 6 hardware, 3 smart cameras and 1 doorbell to keep an eye on the chaos, and built-in content controls so you can literally pause the internet from your phone at dinner time. 
  • Work from Home Warrior – Built for the home office. We upgrade you to cutting-edge Wi-Fi 7 gear and give you advanced VPN support so your video calls never drop. We skip the indoor cameras (your boss doesn’t need to see your house) but include a smart doorbell so you know when lunch arrives. 
  • Connected Country – Designed for property owners who hate dead zones. This bundle specifically includes outdoor Wi-Fi coverage and exterior cameras, extending your signal from the house all the way to the barn or the driveway. 
  • Gamer’s Gambit – For serious players only. We strip out the smart home gadgets completely and pack this bundle with raw, ultra-fast bandwidth, Wi-Fi 7 hardware, and advanced security to ensure lag never ruins a match. 
  • Heroic Hosts – Airbnbs and frequent entertainers, rejoice! Finally a plan for you. You get the security cameras, plus a dedicated, secure guest network so your visitors can easily connect without ever accessing your personal devices.

Stop stressing whether your connection can handle your daily routine, and stop paying for arbitrary speed numbers you don’t understand.

Getting the perfect Wi-Fi is now this simple:

  1. Take the Quiz: Spend 60 seconds answering a few simple questions about your home.
  2. Get Matched: Instantly see the exact Lifestyle bundle built for your routine.
  3. Enjoy Flawless Wi-Fi: Stop worrying about lag and just enjoy a connection that actually works.